Beauty Escapade

The Sakura has been a symbol of Japanese beauty for a long time, just like as the rose represents beauty in the West.

Here, we take you on a beauty journey around the world to discover five destinations in a new light - how they are iconic for beauty. Go ahead, check out France, Switzerland or Korea to find out how each destination is known for certain beauty practices, ingredients and their award-winning beauty products.

After you’ve taken the round-the-world trip of our site, we invite you to make a pitstop at the Beauty Hall of Takashimaya Department Store, the home of award-winning brands and products right here in Singapore.

Take part in a fun Beauty Passport challenge and win prizes. Or sign up for interactive workshops to up your skincare or makeup game.

France

Famous For: Wine, Lavender fields, Designer labels, Perfumes and Classic French chic beauty

Japan

Famous For: Sushi, Sake, Sakura (cherry blossoms), Mount Fuji, Animation, Cosplay and Electronics

South Korea

Famous For: The Hallyu Wave, Kimchi, Soju, KFC (Korean Fried Chicken) and K-beauty

Switzerland

Famous For: The Swiss Alps, Thermal spring waters, Chocolates, tennis player Roger Federer and Horology (or watchmaking)

USA

Famous For: Hollywood, New York City, the Statue of Liberty, Disneyland, Hamburgers and Silicon Valley
Participating Brands