Everyone’s skin is unique, and finding the right skincare routine that works harmoniously with your skin type can be a long and laborious process.
With su:m37 ̊, though, there’s no need for trial and error. The Korean luxury skincare brand is best known for its line of naturally fermented products, using 500 medicinal herbs and 86 specially selected plant-based ingredients that have proven to be efficacious for skin.
The ingredients undergo natural fermentation for an entire year at the optimum temperature of 37 deg C under carefully maintained conditions to create the best quality active ingredients. The formula includes a groundbreaking combination of Cytosis® (the brand’s signature ingredient derived from the natural fermentation process), ferulic acid and Ferm Balance™ (a probiotic ingredient). All products have also been clinically tested to ensure that they are effective in helping skin retain moisture, while enhancing its radiance, texture, tone, and elasticity.
su:m37’s star range is the Signature Secret Line, a revolutionary collection of products that can be mixed and matched with each other to seamlessly work in sync and cater to any individual’s skin type and needs. Find out more about each product in the Signature Secret Line below and handy tips on how to use each of them for maximum results.
With a gel-like consistency, the Secret Balancing Toner ($76 for 150 ml) provides instant, long-lasting ultra hydration that penetrates deep into skin without any stickiness. Its alcohol-free formula is suitable for all skin types – even oily skin – as it contains Natural Moisturizing Factors with optimal water-affinity to help skin retain moisture. To optimise its efficacy, use it after cleansing and applying a booster-type product, followed by the Secret Essence.
The Secret Essence ($108 for 80ml) is su:m37°’s best-selling product – and with good reason. Chock-full with antioxidants, the Secret Essence is the answer to anti-aging. The secret lies in its formulation, which combines the Ferm Origin Process™ with su:m37°’s patented ingredient, Cytosis® (made from the fermented extracts of over 80 different kinds of local plant varieties). Together, the Secret Essence is said to repress aging symptoms and improve tone, brilliance, firmness, texture, and boost the skin’s hydration level. Apply the Secret Essence after toner by dispensing four to five drops onto palms and patting it gently on your face. Alternatively, you can also soak a dry sheet mask in the Essence to be used as a luxurious daily facial treat.
The Secret Essence Double Concentrate ($155 for 50ml) is an anti-aging product that is enriched with the essence of fermentation and a high concentration of whitening and firming properties. The results? Expect superior moisture retention, improved texture, tone and elasticity to reignite the skin’s overall radiance.
Secret Essence Cushion ($77 for 15g with 1 x free refill) delivers the ideal combination of the Secret Essence and a perfect moist cushion compact. Containing all major ingredients in Secret Essence, the Secret Essence Cushion is also formulated with a Triple Fitting System that keeps skin moisturised and your makeup fresh for a longer duration by forming a thin protective film over it. The Secret Essence Cushions makes touch-ups a total breeze, thanks to its Secret Puff and cleverly-hidden double-facing Secret Slide mirror that allows for flawless make-up application even on-the-go.
Secret Enhancing Emulsion ($82 for 120ml) has a nourishing yet lightweight formula that delivers moisture into skin without that sticky, heavy feel. It is infused with ceramides that promise to strengthen weakened skin barriers and promote healthier cellular growth. It also boasts lecithin, an emulsifying agent that’s said to improve skin’s absorption process. For best results, apply the Secret Enhancing Emulsion to the U-zone (cheeks and chin) for added hydration and long-lasting moisture. Ensure that the emulsion is fully absorbed before continuing with a moisturiser.
Secret Cream ($189 for 50ml) is highly nourishing face cream that imbues skin with nutrients to lock in moisture and revitalise skin texture. Use it as the finishing touch for your skincare ritual. If used during the day, follow up with sunscreen to protect skin from harmful UV rays. Need added protection and moisture for your skin in especially dry and harsh climates? One handy hack is to mix with the Secret Cream with the Secret Oil – together, these two products offer superior moisture-locking properties to hydrate even the driest of skin types.
Secret Oil ($97 for 30ml) is the pièce de résistance of the Signature Secret Line. This exquisite gold oil is a potent blend of eight medicinal herbs (Saffron, Myrrh, Artemisia, Cinnamon, Arnica, Aloe Vera, Juniper tree and Hyssop) that subsequently undergo the unique Micro Oxygenated Fermentation Technology to infuse the Golden Morti Fermented Oil™with active ingredients. The result? A revolutionary product that penetrates deep into the skin to deliver intensive nourishment and leave your visage looking silky smooth without any stickiness or shine. Best of all, the Secret Oil can be used in a multitude of ways: this versatile product can be mixed into facial creams for added hydration, to any of your favourite base-makeup products or even used as a finishing touch to your makeup for a radiant, high-gloss look.
Last but certainly not least, the Secret Essence is available in another formula. The Secret Essence Mist ($58 for 60ml with 1 x free refill) contains half of the active ingredients from Secret Essence – delivering the Micro-drop Essence Formula™ in an ultra-fine mist to give your skin an instant boost of hydration whenever needed. The Secret Essence Mist is a multi-functional product: mist all over your face immediately after cleansing, before applying a sheet mask or anytime throughout the day. It can also be used as a makeup-fixing mist to refresh your visage and create a dewy look.
Valid for New Members only: Customers who make a first-time purchase of $150 NETT will receive the Secret Three-piece Deluxe Kit, comprising Secret Toner, Emulsion and Cream (Worth $44).
Present this article at any su:m37° beauty counter to receive a complimentary Secret Essence 45ml (Worth $61) with purchase of the Secret Essence 80ml, $108.
New to the brand? Drop by any su:m37̊ beauty counter to experience a D.E.W. Mask Luxury Hand Masking Treatment on the house.
Promotion is valid from now till Tue 31 Dec 2019.